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Hallu Puts New Spin on Bath Bomb

Quirky new mass market body care and scent collection features unique packaging too.

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By: Christine Esposito

Editor-in-Chief

Today marks the debut of Hallu, a new bath and body line offering a “mythical place in time where escapism is reality,” according to parent company The Village Company, which is rolling out the playful four-collection line at Walmart.   The four collections—Unicorn, Mermaid, Fairy and Gnome — feature body scrubs, scrub and body butter bars, body mists and lotions and floating bath bombs. Billed as an industry first, the bombs spin, releasing swirls of color that reinforce the feeling each col...

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